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Save Money and Get New Customers with Online Marketing
Advertising Online, The Basics Part 1
Last year I received a call from a Myrtle Beach fiberglass pool installer. He had been hit especially hard by the recession and was looking for options to attract new business. At that time he was spending about $350 each month to run two newspaper ads. He was getting between one to four phone calls from the ad each month. Those calls rarely amounted to a sale and his budget could not afford to run more ads. He had heard a lot about the success others were having online and wanted to see if he had any options on such a meager budget.
Our first step was to get a basic website setup and start attracting targeted visitors ASAP. He cut his print ad back to $250 per month and diverted $100 per month to the web campaign. We spread the 
cost of the website over a 10 month period, which cost him $50 per month. The remaining $50 went to purchase ads on Google, targeting people who were searching for pools in South Carolina. His first $50 in Google produced over 10 requests for information. After just a three months he decided to cancel the print ads and divert another $100 to Google, and pocket the remaining $150 each month. After 4 months he was getting about 5-10 requests for price quotes per week and was installing pools from these leads on a schedule that kept him busy. Ultimately he was able to get 5 times more business and save 30% on his marketing by switching to the Internet.
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